Webbox Naturals
I highlighted their unique selling point of natural ingredients and affordable luxury.
Webbox Naturals requested a campaign that would help them differentiate themselves from their competitors in stores. To promote their unique selling point of natural ingredients and affordable luxury, I helped create a campaign that utilised multiple shopper and digital formats to reach consumers at all stages of their journey.
To enhance the visual appeal of the campaign, I incorporated flying insects such as butterflies and bees, which were animated to mimic their real-life counterparts. Additionally, I used stock footage featuring a cat similar to the one portrayed in Webbox Natural's TV advertisement, establishing a subtle yet effective connection in the viewer's mind.
To ensure seamless integration with other Webbox Naturals’ media, I refined the cat's features to resemble the one in the TV ad more closely, focusing on brightening its eyes and fur. This attention to detail amplified audience association between this campaign and their current brand position.