At Activation, I played a key role in shaping the brand’s visual identity through illustration, motion design, and graphic design. As a multidisciplinary designer working across both 2D and 3D, I led projects from concept development through to final delivery, ensuring each piece aligned with brand objectives and campaign goals.

My work spanned a wide range of touchpoints, including retail media, social content, TV advertising, animations, website design, and print-ready artwork. I collaborated closely with creative teams, copywriters, and account managers to produce high-impact content for major clients such as Yeo Valley, Branston Pickle, and Ocean Spray.

This role sharpened my ability to balance technical precision with conceptual thinking and deepened my experience in delivering cohesive, brand-consistent creative across digital, in-store, and broadcast platforms.

IAs a Graphic Designer at an NLP-focused company using gamified experiences to drive positive change, I worked across a broad range of creative outputs that sharpened both my versatility and eye for detail. I developed internal document templates, refined the company’s brand guidelines, and ensured consistency across all visual communications. My role also included designing client presentations, producing motion graphics, and filming and editing podcast content—handling everything from video to audio mixing.

During my time there, I also qualified as an NLP Practitioner, which strengthened my communication skills and deepened my understanding of human behaviour, insight that now informs how I approach visual storytelling and client collaboration.

During my internship at a leading FMCG brand agency, I had the opportunity to work on high-profile accounts including Coca-Cola, Oral-B, and Budweiser. I was involved in designing creative assets across a variety of touchpoints—packaging, promotional materials, and presentation boards—ensuring each design was visually engaging and aligned with established brand identities.

This hands-on experience gave me valuable insight into the practicalities of designing for different formats and materials, refining my technical skills and deepening my understanding of production processes. It also strengthened my ability to create consistent, consumer-focused visuals—foundations that continue to influence my approach as a designer today.

At a global bodywear consultancy specialising in product development, manufacturing, and marketing for lingerie, swimwear, and activewear brands, I was responsible for creating engaging social media content across a range of clients. This included dynamic animations for swimwear brand Adriatika and branded social templates for fashion label Frankie Lane.

I focused on crafting scroll-stopping Instagram Reels and bespoke animations that not only captured attention but also aligned seamlessly with each brand’s identity. This role deepened my understanding of platform-specific design, audience engagement, and emerging social media trends, enhancing my ability to deliver impactful digital content that elevates brand presence and drives results.

While at university, I led a successful pitch against over 15 peers to adapt the children’s story You Can’t Climb the Stairs in a Princess Dress. Personally selected by the author and the Head of Design at Northern Bear, I was tasked with bringing the story to life through expressive character design and engaging visual storytelling.

My work included developing distinctive characters and illustrating a bold, inviting book cover that captured the spirit of the narrative. This project honed my illustrative skills, strengthened my ability to work under creative direction, and deepened my understanding of how to design for emotional impact and audience connection. The final book was published in 2022, and the project was later featured in an article celebrating the collaboration. An article is showing this project is available to read here.