Ocean Spray Pink
Eye-catching visuals to drive awareness for a product launch.
Ocean Spray was seeking to launch its new Pink product and wanted to use eye-catching visuals to capture the attention of a new, younger demographic.
I was given the exciting task of creating various formats for the visual, tailored for both shopper assets and social media platforms.
The shopper rollouts consisted of impactful blank ends, store magazine spreads, barkers, engaging digital banners, and even an in-store sampling stand.