Tilda Rice
A large-scale activation to inspire Ta-Daa meals!
I was responsible for creating assets for Tilda throughout the shopper journey: online, offline, and in-store as part of their Ta-Daa campaign. The promotion offered shoppers the chance to win a flavour-filled holiday for two! As well as 80 individual prizes to be won over 80 days.
The shopper touchpoints included aisle fins, magazine ads, online banners and more.
The creatives feature the campaign name and Tilda products related to the selection of holiday destinations: Mexico, Jamaica, Greece and Portugal. Where possible, the creative would also direct consumers to the microsite using a QR code to easily enter the prize draw.
