Walls
A wildcard large-scale campaign aimed at promoting awareness and product trial.
I was tasked with developing an unconventional option for a large-scale Wall's sausage rolls campaign that focused on promoting awareness and product trial.
The idea was to create a wacky and fun illustrative style similar to Monty Python. To begin, I started sketching on stock images, as if I were a child doodling on a photograph. As I continued working on my sketches, a natural story began to form.
Final Storyboards
After finalising the storyboards using the most relevant parts of my rough sketches, the creative team and I presented them to the client to help them visualise the final outcome before we started the video production. A freelance animator was hired to create the final videos for YouTube and Meta.
The final youtube video campaign.