Wilkinson Sword's Rugby World Cup Campaign

I’m thrilled to share the latest campaign I helped bring to life for Wilkinson Sword, celebrating the buzz around the Women’s Rugby World Cup 2025. With the tournament coming to England this September, I wanted to capture that electric energy and channel it into shopper moments that feel just as exciting.

Shoppers can upload their receipts after purchasing any Wilkinson Sword Intuition Women’s Razor and they’re then entered into a draw to win one of eight pairs of final-day tickets at Twickenham – with £750 spending money, too! Over at Tesco, I worked on bold in-store POS highlighting an easy text-to-win mechanic, making sure the promotion grabbed attention and got shoppers involved.

The creative was all about precision and skill – qualities that link Wilkinson Sword’s products with the incredible athleticism of women’s rugby. I loved crafting every element to bring the spirit of the tournament into everyday shopping moments. The promotion runs through early July, and I can’t wait to see who the lucky winners will be. It’s been such a privilege to help celebrate women’s sport in a way that connects with shoppers and makes their day a little more exciting.