Tilda Unboxes Flavour at Lunch

Tilda’s “Unbox a lunch full of flavour” campaig is a bold, joyful project celebrating flavour-packed lunches with a playful twist. In total, I created a mix of animated and printed formats, featuring 48 sheets and 6 sheets, all aimed at capturing the energy and variety of Tilda’s ready-to-heat rice range.

The animated sheets brought the idea of “unboxing” to life through dynamic motion—layered reveals, popping elements, and vibrant type that mimicked the excitement of opening something fresh and flavourful. These ran across digital screens, social media, and display banners, so each one had to loop cleanly and communicate quickly.

For the printed sheets, the goal was impact at a glance. I focused on bold colour, clean layouts, and subtle food cues to make each design instantly recognisable and on-brand, whether it was sitting in-store or on a dual carriage way. It was a fast-paced project, but incredibly rewarding to see it come together.