Gressingham duck supper club
01
challenge
Gressingham Duck wanted to strengthen customer relationships beyond the point of purchase by creating a monthly newsletter that delivered more than promotional content. The Supper Club needed to inspire subscribers with seasonal recipes, exclusive product offers and brand updates, while driving repeat purchases and maintaining a consistent brand experience across both email and the website homepage.
02
insight
Consumers are more likely to engage with brands that provide ongoing value rather than simply promoting products. By combining practical recipe inspiration with exclusive offers and relevant seasonal content, the Supper Club could position Gressingham Duck as a trusted source of meal inspiration while encouraging customers to return month after month.
03
idea
A cohesive monthly campaign was developed across email and web, ensuring every touchpoint felt fresh while remaining recognisably Gressingham.
Email Design
Each monthly newsletter was designed to showcase seasonal recipes, exclusive offers, new product launches and brand news in a clean, engaging format. Strong imagery, clear content hierarchy and mobile-first layouts ensured the emails were easy to browse and encouraged click-throughs.Website Integration
Alongside the email, the Gressingham homepage was redesigned each month to reflect the latest Supper Club content. This created a seamless journey from inbox to website, reinforcing key campaign messages and making recipes, offers and featured products easy to discover.Consistent Branding
While each edition reflected the changing seasons and promotional calendar, every design remained aligned with Gressingham's premium brand identity through consistent typography, colour palettes and high-quality food photography.
The Supper Club became an engaging monthly touchpoint that kept the brand front of mind, encouraging repeat engagement through valuable content while creating a consistent digital experience across email and web.
