BRANDING CONCEPT
Blue Elephant
Tea Company
An organic, high-end tea brand concept.
I created three distinct flavor variations to demonstrate how the Blue Elephant Tea brand identity would carry across a range. The elephant is a motif to emphasize the flavor of each tea.
My branding concept for a tea company focused on organically sourced tea leaves. I developed Blue Elephant Tea for a high-end demographic, focusing on a luxurious but environmental feel.
Final Design
Initially, I developed three visual concepts: two traditional and one playful. I refined the playful avenue into Blue Elephant Tea.
I used hand painted and drawn elements to add to the organic feel of this brand. I think it pairs well with the quirkiness of the illustration style.