Vadasz Brings a Fresh Take to Social

After working on the original launch campaign for Vadasz’s fresh hot sauces, I was excited to return for the next phase by creating a new set of short, punchy social ads to keep the momentum going and drive in-store interest at Sainsbury’s.

This time, I focused on two standout flavours: Kimchi Ketchup and Hot Jalapeño Sauce, both packed with bold flavour and made with fresh ingredients that belong in the fridge, not the cupboard.

Each ad started with a tight product close-up, quickly followed by a shake-the-bottle moment to highlight the suggested shake before use for these fresh sauces. Then came the pour: Kimchi Ketchup over a juicy burger and the Hot Jalapeño Sauce drizzled on tacos - simple, satisfying, and scroll-stopping.

I made sure to include a mouthwatering close-up of the food to entice the audience, before landing on an end frame with the line: “A fresh take on hot sauce”, followed by the £3 Nectar offer at Sainsbury’s.

These were all about keeping the brand fresh in people’s minds (literally) while helping drive conversion with a clear, flavour-first message.