Pork Farms Launch Brand New Meateors

When Pork Farms reached out looking for help to create a campaign for their new high-protein snack, Meateors, I knew we had to deliver something bold and playful. These ready-to-eat pork meatballs come in three tasty flavours, perfect for on-the-go protein lovers.

I was deeply involved from the start, crafting the visual style, designing the illustrations, and developing the outer space concept that gave Meateors its unique, disruptive edge. Storyboarding the campaign was key to bringing this energetic, fun brand world to life. It was a great opportunity to be more involved in the concept and world buildling rather than focusing on the physical making of the creative. It was a fantastic opportunity to be involved more in the concept and world-building side, rather than just the physical creation of the assets.

To reach Meateors’ younger audience, we launched across YouTube and Meta, creating eye-catching digital content tailored to their habits and interests. With Meateors now available in selected Morrisons Daily and SPAR stores, it’s been exciting to see the campaign make a real impact in the protein snack category.